VISUAL MERCHANDISHING & WINDOW DRESSING
What exactly is it?
Visual merchandising is defined as the physical display of goods in the most appealing and attractive manner possible. This area includes store layout and décor, merchandise presentation and focal point displays.
The main goal of visual merchandising is to please the senses of the consumer as they enter and move about the store, which will ultimately lead to a sale and a positive promotion of store image. It provides customers with visual information regarding products that are currently available for sale and new trends. Visual merchandising can also help to show customers how merchandise can be worn and accessorised.
The fashion industry is always changing at a rapid pace, therefore it is imperative that visual merchandisers are creative and open to trying new and different ideas. Ongoing planning is a necessity.
We offer:
- Consultancy - One hour training sessions on site with our professional staff
- Makeovers - Complete store transformations to maximise sales
- Window displays and dressing mannequins
- Preparing promotional events & product launches
- Designing windows or internal displays based on a theme (seasonal) to enhance marketing campaigns
- Sourcing of building materials & obtaining props and accessories for construction of displays.
EXHIBITOR CONSULTING & STYLING SERVICE
Trade shows are now a valuable, accountable part of the marketing mix. Splash Events provides an Exhibitor Consulting & Styling service for those businesses wanting to maximise their presence at industry trade shows.
Upon your brief, we will propose the most effective and affordable options for increasing interest and recall from expo delegates, as well as suggested booth layout and set design.
Considering the exorbitant costs and cut-throat competition associated with trade shows, it is no surprise that businesses are willing to go that extra mile to stand out from the crowd.